Internal Documentation
Brand Identity
The Tania Ruddick brand identity is built on safety, groundedness, and integration. This living document defines how these values are translated into code and components.
01. Logo & Mark System
Icon Only (Favicon)
Horizontal (Header Default)
Stacked (Standard Context)
Stacked (Inverted / Footer)
The Mark: A minimalist representation of a sun rising over a mountain, symbolizing grounding, stability, and new beginnings.
Dynamic Sync: Powered by site.json. Changes to tradingName or profession propagate automatically.
Clear Space: Always allow breathing room around the logo equivalent to the height of the mountain mark.
02. Color & Theme System
Stone
#FDFBF9
The default state. Feels like unbleached paper. Safe, warm, and inviting.
Moss
#E4E8D8
Used to evoke growth, nature, and somatic grounding. Highly calming.
Denim
#E0E7FF
A softer approach to clinical blue. Suggests depth, reflection, and clarity.
Dark (Midnight)
#1E2028
For high contrast and low sensory stimulation. Focuses the reader.
03. UI Elements
Interactive Buttons
Buttons use a glass-morphism border that adapts to the current active theme, maintaining harmony.
Inline Links
Explore Resource →Document Lists
- ✧ Empathy & Validation
- ✧ Somatic Processing
- ✧ Meaning Making
04. Photography Direction
Organic, Tactile, Grounded.
Images should focus on details, textures, and environments rather than direct, staged portraits. Think: sunlight hitting linen, stones, hands holding a warm cup, or out-of-focus natural elements.
- Do: Use warm, natural lighting.
- Do: Highlight organic textures (wood, fabric, stone).
- Don't: Use cold, clinical lighting or white studio backdrops.
- Don't: Use overly edited or highly saturated stock photos.
05. Tone of Voice
Empathetic
Speak directly to the reader ("you"). Acknowledge that reaching out for help is a brave, sometimes difficult step. Avoid assuming their experience.
Grounded
Language should feel steady and calm. Use clear, simple phrasing over flowery or overly academic psychological jargon.
Professional
Maintain boundaries and clinical safety. While the tone is warm, it is never casual. Trust is built through clarity, consistency, and respect.